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"Do unto others as you would have them do unto you." - The sentiment know as the Golden Rule, reiterated amny times down through history.
Ethics and morality are closely related but are not the same thing. Of course, in this noisy, confused world they have been amalgamated and the difference has been blurred. The difference between the two can be said to be in the direction they are pointing. What is ethical primarily relates to how our behavior affects others, while morality should relate primarily as to how our behavior affects ourselves, ultimately our morale.
"You cannot love others unless you first love yourself!"
One of the issues, if not the key issue, is which one should we be more focused on, be more concerned with? The quick and easy, "traditional" answer according to the definitions above would be "ethics". Think of others before you think of yourself! But of course, this is wrong headed because it violates the spirit of inspiration and enlightened self interest.
The best, highest and purest form of motivation comes within the context of enlightened self interest. This is where ethics and morality lose any tension and fuse into a two-sided reality. When you know who you truly are, you know that being unethical will ultimately reduce your morale. The key word, of course, is ENLIGHTENED!